Being Billy Apple

Duration: 70 minutes 
Year: 2008 
Aspect Ratio: 16:9 
Director: Leanne Pooley 

Billy Apple the man, the artist, the brand. Since the 1960s this iconic individual has been turning the art world on its head.
In the early days of pop art and during the birth of the conceptual movement Billy Apple created works that were original, challenging, and controversial.
From New Zealand to the Royal College of Art in London and his own Gallery in New York Billy Apple was part of a generation that pushed the boundaries of what it meant to be an artist. Along the way he created a brand that may one day end up on supermarket shelves.

View excerpt from this title at NZ On Screen